Is TiVo going of close its door?

As technology continues to grow and improve, electronics that were popular before are now being replaced with bigger and better models. Competition is fierce in the electronics market – companies are constantly striving to come up with a better innovation than their rivals, to get the public’s attention. Countless hours goes into market research, testing, and number crunching. The evolution of technology can leave some old models in the dust, or in danger of becoming outdated soon. This is the case with the TiVo DVR system.

TiVo was first introduced to the market in 1999 by TiVo Inc. out of San Francisco. Its creators, Jim Barton and Mike Ramsay set out to create a system that would record digital data onto a hard disk. Up until this time, the standard had been VHS tapes, and they sought to improve the TV recording process. There were other types of DVRs available as well, but what made the TiVo unique was its internal software.

This software could be set up to automatically record programs, not unlike its average DVR counterparts. Yet through their subscription service, it can also automatically record other programs based on what the user is interested in. The software would be able to determine preferences like that from the programs the user has recorded previously.

Another feature that sets the TiVo apart from a standard DVR is that it gives the user the ability to pause live TV, and rewind/replay up to a half hour of previously viewed programs. The TiVo’s that are out today can be connected to a computer network to pull music, movies and other video programs off the Internet.

TiVo’s competitors are surely active in seeking ways to improve upon this electronic gadget. And while TiVo does not seem to be in immediate danger of going out of business right now, things are slowly beginning to take a downward turn. They have been losing subscribers over the last several years, even though they still hold a large percentage of market shares both in the US and the UK, as well as many other countries. The only immediate moderate danger to TiVo at this time could be the availability of streaming video through sources like Netflix and iTunes, or free streaming services such as Hulu. Consumers can make the decision, especially in this down economy, to obtain their streaming video for free rather than through a subscription service.